03 · CDP, marketing automation, retention, lifecycle.
The customer, as a unit of measurement.
Every dealership sits on five years of CRM, DMS, service, and marketing data — and uses almost none of it. We build a unified customer picture and put it to work: the right campaign to the right customer at the right moment, measured in dollars the store can see.
Shipping today in: Automotive
Modules
What lives inside data-driven workflows.
These ship today. Every engagement picks the modules the operator actually needs — nobody pays for a drawer full of things they'll never open.
M01
Customer data platform (CDP)
Identity resolution across CRM, DMS, service, phone, and web. One customer, one record, updated in real time.
M02
Marketing campaign automation
Service reminders, equity mining, trade pulls, winback, birthday — drafted, segmented, and shipped against your P&L, not a template library.
M03
Retention workflows
Post-sale follow-through that actually brings customers back for service. Declined-service recovery. First-service activation.
M04
Lifecycle management & re-engagement
Multi-year customer journey orchestration — from first handshake to next trade. Dormant-customer winbacks, loyalty tiering.
Selected engagements
What it's meant for real operators.
Morgan Auto Group retired a patchwork of agencies.
Across 70+ rooftops, marketing was a patchwork of manual campaigns and agency retainers. We unified service, sales, and equity mining into a single always-on campaign engine reading directly from the DMS.
$20K / mo saved · Q1
A custom CDP for a multi-brand group.
One customer was buying a Chevy at one rooftop and servicing a Lexus at another — and neither system knew. We fused five data sources into a single customer graph; the next quarter's trade pull outperformed the group's entire Q4 campaign budget.
Unified customer graph
Want data-driven workflows on your data?
Thirty-minute intro. We'll ask about your stack, your team, and the number you'd most like to move. If we're not the right fit, we'll tell you who is.